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India's Ayurvedic Spiceutical Brand — Therapeutic Masala Blends for Heart, Digestion, Bones & Daily Wellness

Kusom Spiceutical brings 5,000 years of Ayurvedic wisdom into your daily kitchen — combining India's most therapeutic herbs and spices into functional masala blends that support your health through every meal. Formulated by Ayurvedic practitioners. Validated by nutritional science. AYUSH approved.

What Is a Spiceutical — And Why It Changes Everything

A spiceutical is a spice formulated with the intent and rigour of a therapeutic supplement — combining the flavour and cultural familiarity of Indian cooking spices with clinically-researched Ayurvedic herbs targeting specific health conditions.

Kusom Spiceutical is India's pioneer in this category. We believe the solution to modern health challenges was never in a pill bottle — it was always in your masala dabba. Our four spiceutical blends combine everyday Indian spices like Ginger, Cumin, Ajwain, and Turmeric with rare Ayurvedic herbs like Arjuna, Hadjod, Shallaki, and Mulethi — creating functional masalas that support cardiovascular health, gut wellness, bone strength, and daily vitality through the food you already love.

No pill schedules. No complicated diets. No lifestyle overhauls. Just better masala, every day.

Meet Wellness Products

Discover our exclusive deals on premium products

10% OFF

Hadbal masala

₹485
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10% OFF

Pulsevie Garlic

₹495
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Digesturn Masala by Kusom Spiceutical — Ayurvedic Indian spice blend for digestion and gut health
10% OFF

Digesturn Masala

₹475
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Ayurvedic Zaroori Masala - Kusom Spiceutical
10% OFF

Zaroori Masala

₹595
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Pulsevie masala- Support Heart Health
10% OFF

Pulsevie Hing

₹495
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Our Four Ayurvedic Spiceutical Blends — Each Targeting a Different Health Need

Health is not an area where shortcuts belong. Every Kusom Spiceutical product is built on scientific rigour, traditional knowledge, and transparent quality standards.

AYUSH Department Approved

Our formulations are clinically proven and approved by India's AYUSH Department — the government body responsible for validating Ayurvedic products. This approval requires documented clinical validation of every therapeutic claim.

Formulated by BAMS-Qualified Ayurvedic Practitioners

Every blend is developed by qualified Ayurvedic practitioners (BAMS) and validated by nutrition experts. Our team brings over 20 years of combined experience in Ayurvedic formulation, nutrition, and food science.

Third-Party Lab Tested — Every Batch

Every production batch undergoes independent third-party laboratory testing for microbial safety, heavy metal compliance (lead, mercury, arsenic, cadmium), and ingredient potency.

GMP-Certified, FSSAI-Registered Manufacturing

Manufactured in a GMP-certified, FSSAI-registered facility. Cold-ground to preserve heat-sensitive phytonutrients. No artificial preservatives, synthetic colours, or undisclosed fillers.

Covered by National MediaKusom Spiceutical has been featured in ANI News, Tribune India, and other national publications for its innovative approach to Ayurvedic wellness through functional food.

Why Masala ?

Our daily meals should do more than satisfy hunger—they should nourish, energize, and support the body’s natural ability to heal and stay healthy.

It's already part of every meal
It requires Zero extra effort
It blends seamlessly into your existing lifestyle
No additional time
No Resistance
No Change in Habits

Why Trust Kusom Spiceutical — Our Credentials & Quality Standards

Every Kusom Spiceutical blend is formulated by BAMS-qualified Ayurvedic practitioners and validated against peer-reviewed clinical research. Each targets a distinct health concern — choose the blend that matters most to you, or combine them as part of a complete daily wellness routine.

Pulsevie Masala — Heart Health, Cholesterol & Blood Circulation : Available in Garlic and Hing variants. Contains Arjuna bark, Flax Seeds, Pushkarmool, Garlic, Amla, and Turmeric — clinically-researched to support cardiovascular wellness, manage cholesterol, regulate blood pressure, and improve blood circulation. ₹495. → Learn more about Pulsevie Masala

Hadbal Masala — Bone Strength, Joint Pain & Muscle Recovery : Contains Hadjod, Ashwagandha, Shallaki (Boswellia), Moringa, Nettle Leaf, and Laksha. Ayurveda's most documented bone and joint herbs combined to support bone density, reduce joint inflammation, and accelerate muscle recovery. ₹485. → Learn more about Hadbal Masala

Digesturn Masala — Digestion, Gut Health, Acidity & Liver Support : Contains Ajwain, Hing, Mulethi, Ginger, Harad, Bhumi Amla, and Bhringraj. India's most potent digestive spices and Ayurvedic liver herbs — relieves acidity and bloating, improves gut microbiome, stimulates digestive enzymes, supports liver function. ₹475. → Learn more about Digesturn Masala

Zaroori Masala — Immunity, Hormonal Balance, Stress & Daily Vitality : Your daily wellness insurance. Adaptogenic herbs, immune-modulating botanicals, and vitality-building spices designed to support immune strength, hormonal balance, stress resilience, and sustained energy. → Learn more about Zaroori Masala

Special Combo Offers

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Hadbal Masala by Kusom Spiceutical — Ayurvedic spice blend for joint pain and bone health

Hadbal Masala

Rs. 485.00
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Digesturn Masala by Kusom Spiceutical — Ayurvedic Indian spice blend for digestion and gut health

Digesturn Masala

Rs. 475.00
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Pulsevie Masala with Garlic by Kusom Spiceutical — Ayurvedic heart health spice blend

Pulsevie Masala with Garlic

Rs. 495.00
0
Ayurvedic Zaroori Masala - Kusom Spiceutical

Zaroori Masala

Rs. 595.00
0
Pulsevie masala- Support Heart Health

Pulsevie Masala with Hing

Rs. 495.00
0

How Kusom Spiceutical Works — The Bioavailability Advantage

Most health supplements fail for the same reason: poor bioavailability. Even expensive vitamins and minerals often pass through the body unabsorbed — because isolated nutrients without the right co-factors and catalysts cannot be utilised efficiently by human cells.

Kusom Spiceutical's founders Rahul Mohan and Rakhi Goel discovered this problem early in their research — and found the answer in traditional Ayurvedic cooking. Indian spices like Black Pepper (piperine), Ginger (gingerols), and Turmeric (curcumin) are natural bioavailability enhancers used for millennia as catalysts for therapeutic herb absorption. By combining therapeutic Ayurvedic herbs with these spices in a food format, Kusom Spiceutical achieves absorption rates that isolated supplements cannot match — while delivering the flavour and cultural familiarity of Indian cooking.

The result: no pill schedule. No taste compromise. No lifestyle change. Just add Kusom Spiceutical to your daily cooking and let Ayurveda work through every meal.

  • For Heart health

    • Helps regulate blood pressure
    • Cholesterol management
    • Antioxidant & anti-inflammatory
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  • For Bones & muscles health

    • Supports bone density & health
    • Reduces joint pain & arthritis
    • Improves muscle tissue
    • Reduces inflammation & stress
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  • For digestion

    • Improves digestion & metabolism
    • Supports liver health
    • Reduces acidity & gas
    • Helps manage weight
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  • For overall health

    • Kidney & hormonal support
    • Stress & anxiety management
    • Rich antioxidant protection
    • Immunity & liver health
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What our customers say

Tripti Aggarwal Age 26

Hormonal imbalance was something I struggled with for a long time. I didn’t want to depend on pills, so I tried Zaroori Masala. Within a few weeks, I noticed a positive change in my overall well-being. It feels like my body is finally getting what it needs.

Tripti Aggarwal Age 26

Sushila Devi,  Age- 47

I used to feel tired and low on energy most days, no matter what I ate. After adding Hadbal Masala to my daily meals, I genuinely feel more active and stronger. The best part? It doesn’t feel like a supplement—just normal food, but better.
This is now a part of my daily meals.

Sushila Devi, Age- 47

Ramniwas Age- 65

Heart health has always been a concern in my family. I started using Pulsevie Masala as a small step towards better living. It’s amazing how something so simple can make me feel more conscious and confident about my health choices.

Ramniwas Age- 65

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Frequently Asked Questions

A: Kusom Spiceutical is India's first Ayurvedic spiceutical brand — a category it pioneered by combining everyday Indian cooking spices with clinically-researched Ayurvedic therapeutic herbs in a masala format. Unlike regular masala brands that formulate for flavour alone, every Kusom Spiceutical blend is developed by BAMS-qualified Ayurvedic practitioners, approved by India's AYUSH Department, cold-ground to preserve therapeutic potency, and third-party lab tested for safety and efficacy. Founded by Rahul Mohan and Rakhi Goel, Kusom Spiceutical's mission is to bring Ayurvedic wellness into everyday Indian cooking without requiring pills, supplements, or lifestyle changes.
A: A spiceutical is a functional spice blend formulated with the therapeutic intent and quality rigour of a health supplement — combining culinary spices with Ayurvedic medicinal herbs to support specific health conditions through daily food use. The term was pioneered in India by Kusom Spiceutical LLP. Spiceuticals differ from standard cooking masalas in that each ingredient is selected based on clinical evidence for a targeted health benefit (heart health, digestion, bone strength, or daily wellness), and the blend undergoes pharmaceutical-grade quality testing including third-party lab analysis.
A: Kusom Spiceutical makes four Ayurvedic spiceutical masala blends: Pulsevie Masala (Garlic and Hing variants) for heart health and cholesterol; Hadbal Masala for bone strength, joint pain relief, and muscle recovery; Digesturn Masala for digestion, gut health, acidity relief, and liver support; and Zaroori Masala for immunity, hormonal balance, stress management, and daily vitality. All products are available on kusom.in, Amazon, Flipkart, and Meesho.
A: Yes. Kusom Spiceutical formulations are clinically proven and carry AYUSH Department approval — India's government body for validating Ayurvedic products. All products are made from food-grade herbs and spices, manufactured in a GMP-certified FSSAI-registered facility, cold-ground to preserve therapeutic potency, and independently tested for heavy metals, microorganisms, and ingredient potency. They are designed for daily culinary use. People with diagnosed medical conditions or those on prescribed medications should consult their physician before making dietary changes.
A: Add half to one teaspoon of your chosen Kusom Spiceutical masala to cooked food and mix well. Works in dal, curry, sabzi, soups, pasta, sandwiches, rice, and curd. Avoid adding to milk-based preparations. Add after cooking for best nutrient retention. Use daily for cumulative results — Ayurvedic herbs build therapeutic benefit over consistent use.
A: Kusom Spiceutical masalas are available directly from the official website at kusom.in with pan-India delivery. Also available on Amazon India, Flipkart, and Meesho. Buying directly from kusom.in ensures you receive the freshest batch from the manufacturer.
Yes, in moderate quantities as part of regular meals. Since they are made from natural ingredients, they are generally safe—but always adjust spice levels based on the child’s tolerance.
Kusom Spiceutical focuses on gradual, natural improvement. You may start noticing benefits over consistent use, as Ayurveda works by supporting long-term balance rather than instant fixes.
Our products are designed to support health and wellness, not replace medical treatment. They work as a complementary lifestyle addition, not a medicine substitute.
Just use them like your regular masalas: Add while cooking Sprinkle on food Mix into recipes No extra effort required.